The Covent Garden hotel landscape has improved dramatically since the opening of the Covent Garden Hotel (Firmdale, 1996) and the subsequent development of properties along Long Acre and the surrounding streets. The area's proximity to the West End's entertainment district makes it the natural base for theatre-focused visitors, while the seven-days-a-week energy of the market and the neighbourhood's independent retail and restaurant scene makes it excellent at any time.
For theatre visits, the location is simply optimal: the Royal Opera House and the Lyceum Theatre are both within 5 minutes' walk of most Covent Garden hotels; Shaftesbury Avenue's theatre strip is 8 minutes; the South Bank's theatres (National, Old Vic, Young Vic) are 25 minutes on foot via Waterloo Bridge. The ability to walk back to the hotel after a late show rather than navigating the tube or hailing a cab is a genuine quality-of-life benefit.
The piazza and the market (now upmarket retail and restaurants rather than the flower and vegetable market of Eliza Doolittle's era) are tourist-heavy during peak hours but genuinely excellent in the early morning and evening. The area around Neal Street and Neal's Yard — where London's independent food culture concentrated in the 1980s — still has some of the city's finest independent shops and the famous Neal's Yard Dairy, which stocks the best British cheese selection in the country.
The Seven Dials development, just northwest of the piazza, has become one of London's finest independent retail and restaurant areas — a seven-pointed star of streets where independent shops, wine bars, and restaurants have resisted the franchise pressure that colonised so much of the West End. For hotel guests, this means a genuinely rewarding neighbourhood to explore on foot in any direction.