Zaha Hadid's futuristic convention and culture complex in Dongdaemun. We've hand-picked the best hotels in Seoul within easy reach, so you can explore the area without the commute.
Our Picks — Seoul
Myeongdong
Hotel28 is among the most charming and well-priced boutique options in central Seoul — its warm, contemporary rooms, excellent breakfast spread, and genuinely helpful staff make it a strong choice for first-time visitors navigating Myeongdong's sensory bombardment.
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Myeongdong
Lotte's lifestyle brand L7 delivers exactly what Myeongdong visitors need: a rooftop bar with Namsan views, stylish compact rooms with floor-to-ceiling windows, and a location that puts you equidistant from palaces, shopping, and street food.
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Gwanghwamun
Opened in 2015 in a dramatic skyscraper steps from Gyeongbokgung Palace, Four Seasons Seoul houses eight restaurants including Yun Tong — one of Korea's finest Cantonese establishments — plus a stunning spa inspired by traditional Korean jjimjilbang bathhouse culture.
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Jangchung
The Shilla Seoul is the Korean luxury institution — a grand resort hotel set in lush parkland near Namsan Mountain, renowned for its La Yeon restaurant (three Michelin stars), sublime spa, and a standard of personal service that remains unmatched in Korea.
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Gangnam
The crown jewel of Korea's Josun Hotel Group, this 254-room Gangnam flagship opened in 2021 to immediate acclaim — its Louis Vuitton flagship on premises, palatial lobby, Michelin-starred Bar & Grill, and genuinely rare warm service in a neighbourhood that usually skews corporate.
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Gangnam
Occupying the top floors of the COEX Tower in Gangnam, Park Hyatt Seoul is defined by its vast windows framing city panoramas, minimalist interiors by Super Potato, and an infinity pool that hovers at cloud level. A perennial design hotel benchmark.
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