Frieze London is the world's most dynamic contemporary art fair, bringing 160+ galleries from 35 countries to a purpose-built tent in Regent's Park each October for London's most glamorous cultural week. The accompanying Frieze Masters fair presents historical works alongside the contemporary presentations, making Frieze Week the most significant event in the London art calendar. London hotels in Mayfair, Marylebone, and Regent's Park are in peak demand throughout Frieze Week.
Our Picks — London
City of London — Poultry
A former Midland Bank transformed into a members-club-meets-hotel with nine restaurants, a rooftop pool overlooking St Paul's, and the most spectacular lobby in London — original 1920s banking hall, Lutyens-designed, absurdly grand.
Shoreditch — Great Eastern Street
The original Hoxton, and still the best. Compact rooms with vintage school-desk furniture, a ground-floor restaurant that's become a neighbourhood institution, and a location at the epicentre of East London's creative scene.
Mayfair — Brook Street
The definitive London grand hotel. Art Deco lobbies, immaculate service, and a guest list that reads like a social register. The afternoon tea is iconic, the bar is legendary, and the doormen remember your name from last year.
Shoreditch — Hackney Road
Philippe Starck-designed chaos in the best possible way. Bold prints, neon signs, a rooftop with DJs at weekends, and room rates that make Shoreditch accessible. The pizza is legitimately good.
Mayfair — Carlos Place
Understated luxury that whispers rather than shouts. The rooms are dressed in muted linens and mahogany, the cocktail bar (by Agostino Perrone) is the best in London, and the Hélène Darroze restaurant holds two Michelin stars.
Soho — Frith Street
Three Georgian townhouses in the heart of Soho, furnished with genuine antiques — four-poster beds, claw-foot baths, and not a hint of corporate uniformity. Named after the essayist William Hazlitt, and every bit as literary.
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