Taroudant — the grandmother of Marrakesh — is a remarkably intact medieval Moroccan town 90 kilometres from Agadir, its red ochre ramparts enclosing a labyrinthine medina of souks, mosques, and riad architecture that feels far more authentic than the tourist-saturated Marrakesh medina. The town's tanneries, Berber jewellery market, and excellent local restaurants serving tagine and couscous reward the day-trip investment. Hotels in Agadir provide the most comfortable base for the Taroudant excursion.
Our Picks — Agadir
Beachfront
The most refined hotel in Agadir, the Sofitel Thalassa combines the French group's luxury standards with a thalassotherapy spa using Atlantic seawater, a private beach, and a restaurant that is genuinely one of the best in Morocco for fresh Moroccan-Atlantic seafood. The suites with direct sea view are exceptional.
Beachfront Boulevard
A contemporary mid-luxury option on the beachfront boulevard offering the Hyatt brand's reliable quality, a rooftop pool with Atlantic views, and the best-value beachfront breakfast in the city. The location in the new seafront development makes it particularly convenient for the beach, the marina, and the fish market.
Beachfront
A palatial Moroccan-inspired resort on the beach with a full thalassotherapy spa, multiple pools, six restaurants including an excellent Moroccan tent with live gnaoua music, and the comprehensive facilities that make it one of the best all-inclusive options on the Moroccan Atlantic coast.
Beach
The French vacation village concept at its most complete, Club Med Agadir offers an all-inclusive experience with superior sports facilities (circus arts, tennis, football, water sports), a dedicated kids' club, and multiple dining experiences. The Club Med formula has been refined over decades and it shows in the organisation and quality.
Tamri — North of Agadir
A surf-focused boutique lodge on the cliff above Tamri's legendary left-hand point break, operated by the UK's most respected Moroccan surf travel specialists. The accommodation is characterful and simple, the guides are exceptional, and the argan oil breakfasts with fresh-baked msemen bread are memorable.
Beachfront
A large, well-established all-inclusive resort popular with the British and European package market with a comprehensive pool complex, multiple restaurants, a good spa, and a consistently maintained beach club. The entertainment programme is energetic and the value for a beachfront all-inclusive is competitive.
Looking for more options? See all Agadir hotels